CLIENT > 7[degrees]

The client’s unique concept combines work/live spaces for artists with opportunities for special events and visitors to share in the creative experience. The concept required a fresh approach to brand development.

Starting from scratch, we wanted a distinctive name that would identify the building and raise curiosity about the creative activities that take place there. With that introduction, an ongoing dialogue could begin.

With distinctive window mullions of the building at a 7-degree angle, Seven Degrees emerged as the name we proposed and supported with engaging architectural photography and concise messaging. All touch points for the brand would carry the idea of seven degrees as a graphic element.

Even with a new concept, Seven Degrees was able to leverage the eye-catching look of their facility and the question-raising character of its name into a distinctive brand in the market.