CLIENT > HOUSE OF BLUES

When the new Las Vegas HOB opened, they faced the challenge of extending the existing brand image into the region, beginning with an editorial spread in a prominent magazine.

Brilliant photography was selected as the best tactic for calling attention to the House of Blues brand, while positioning the Las Vegas venue as unique among its sister locales.

Research about the spirit of American juke joints – as well as focused research on the Las Vegas location – led to visual imagery that perfectly captures the vibe promised by the House of Blue brand.

Our journey down the Blues Highway pleased our client, and the art direction and photography we developed continues to express the House of Blues brand with each location that opens.