CLIENT > NIEMANN CAPITAL MANAGEMENT

Niemann’s communications materials were outdated and ineffective. They needed to clearly define their position in a very competitive marketplace in order to attract the attention of financial advisors.

Through workshops and interviews with key company representatives, we distilled a few primary brand attributes that would differentiate Niemann from competitors, both large and small. Core messaging would be consistent across their website, brochures and more focused print mailers.

We developed a clean and modern visual identity and visuals of movement and travel to express Niemann’s pioneering approach to active portfolio management. For their messaging, we defined a punchy, confident style that made strong points supported by credible details and statistics.

The new brand design guidelines and messaging were enthusiastically embraced, and the firm’s sales force gained new confidence carrying the new messaging forward to their prospects in the market.