CLIENT > REVO

Our client, a cycling retailer with a strong local following, was moving to a new location and needed to launch an updated look and feel for their entire brand.

Brand development actually began with the building itself, and unique signage that made a genuine impact when seen from Pacific Coast Highway. Further, we wanted to leverage the unique combination of cycling and espresso in the Revo brand.

Our approach led us to create signage that literally bends around the corner of the building, easily seen by traffic and calling attention to the location. Brand messaging consistently used this image along with talk about the combination of cycling expertise and an inviting cup of espresso.

The unconventional signage reminds cyclists about the new location, and has boosted annual sales. In addition, Revo has earned considerable attention from local media for its new brand identity.