CLIENT > ZEISS

Zeiss needed to find a way to stand out in a crowded marketplace. The company’s cutting-edge product, a new progressive lens, provided an opportunity to differentiate themselves.

We wanted to celebrate Zeiss’s strong engineering heritage as a powerful differentiator in the market. This called for emphasizing precision engineering as an engaging brand attribute in their marketing materials.

All creative executions called attention to Zeiss’s technical expertise. The heavy emphasis on accuracy and precision built a demand for Zeiss solutions among the target audience.

The full array of communication collateral we created speaks more directly than ever before to optometrists, patients and laboratories and helped launch Zeiss’s latest innovations into the market.